MARKET RESEARCH

Market research is the main specialization of our company. Our extensive experience allows us to solve the tasks of any complexity in various segments of the market.

To make a well-grounded decision on any market it is necessary to have reliable, detailed and up to date information. The systematic collection, reflection and analysis of data on trends related to the development of market - all this is the content of a market research.

 

RESEARCH PECULIARITIES

The general goal of a market research is to identify the conditions to ensure the most complete satisfaction of the demand in the goods under study and form the conditions for effective sales of products.

In accordance with this, the main purpose of the market research is the analysis of the current supply and demand relations, i.e. market conjuncture and market capacity.

Through research you will receive:

1. The dynamic model of the market, based on the causal factors analysis influencing its development
2. Differentiated structure of the market, considering the major customer segments and geographical spread
3. User profile and ways which affect it
4. Assessment of potential risks and market opportunities
5. Information base for decision-making at all the levels of marketing activity - strategic, tactical and response

 

METHODS AND RESULTS APPLIED

EXPERT INTERVIEWS

Experts are qualified specialists in a particular field under study.

This method is used to:

1. Identification and ranking of factors affecting the market development
2. Identify key market trends
3. Assessment of the competitive situation and the main competitive advantages
4. Identify potential consumer groups, evaluating promising market niches
5. Identify price trends, etc.

B2B IN-DEPTH INTERVIEW

Respondents are the potential customers - employees of the purchasing department, logistics services, sales managers, technical specialists and other qualified persons.

This method is used to:

1. Obtain reliable figures about the usage of products / services
2. Define the purchasing decision procedure
3. Identify all possible factors affecting the choice of products / services
4. Get more information on the advantages and disadvantages of products / services 
5. Create tools for the quantitative survey, etc

LEGEND B2B INTERVIEW

The respondents are the employees of sales and logistics department.

This method is used to:

1. Obtain information about the dynamics of sales
2. Price, discounts and terms of cooperation identification 
3. Determine season sales 
4. Identify sales geography
5. Define the key customers, etc.

MYSTERY SHOPPING

The respondents are the employees of the sales and service department.

This method is used to:

1. Evaluation of information services department
2. Determine the level of sales skills 
3. Identify staff competencies in knowledge of their production
4. Monitor compliance with corporate standards of service, etc.

QUANTITATIVE B2B AND B2C INTERVIEW

The survey of employees of the purchasing and financial department, technicians and other competent persons is carried out.

This method is used to:

1. Quantitative determination of volume and capacity of the market by type of consumers
2. Identify the views and preferences of customers regarding products / services
3. Forecast of market development
4. Determine price segments shares by type of customers  
5. Obtain data on potential new niches on the market, etc.

RETAIL AUDIT

Supermarket chains of federal and regional significance, construction markets and core trade shops are under the study.

This method is used to:

1. Study the range and identify the availability of Client’s products
2. Determine points of sales location with the Client’s products 
3. Indirect estimates of market share and sales of goods
4. Identify advertisements and commercial equipment
5. Evaluate the activity of competitors: their price policy, quality of calculations, the amount and laying out of promotional materials, etc.

 

COST OF WORKS

The table below describes the goal of the project, approximate timetable and costs for a market research.

More information on the methodology, sample size, etc. you can get by contacting us directly or send a Brief. We will respond you as soon as possible.

Types of work	Schedule times, working days	Cost, RUB (VAT excluded)	Reporting types
COMPLEX MARKET RESEARCH: Market volume and value Market structure Competitive situation Distribution system Consumption' development	55	471 500	AR*, DB**
PARTICULAR THEMATIC MARKETING SURVEYS
NEW PLAYER ENTRY
Trade Enquiries	15	124 200	DB
Price analysis	15	150 650	DB
Challenging market outlet searching	20	249 550	AR
Attractive regions evaluation	25	204 700	AR
MARKET POSITION STRENGTHENING
Distribution system analysis	20	143 750	AR
Dealership job evaluation	25	144 900	AR
SWOT-analysis	20	170 200	AR
Benchmarking	20	208 150	AR
Competitors sales estimation	20	259 900	AR
SALES PLANNING
Market potential analysis	25	289 225	AR
Purchase decision process analysis	20	190 00	AR
Demand elasticity and reasonable price definiton	20	211 600	AR
New products introduction	25	240 350	AR, DB
Volume of sales forecast	20	292 100	AR
MARKET INFORMATION UPDATING
Market barriers	15	117 300	AR
International trade transactions analysis	15	105 800	DB

* Analytical report in PPT format

** Database in Excel format